Studio Irma purple digital light tunnel in immersive installation at Moco Museum Amsterdam

Studio Irma in Amsterdam

Contemporary Digital Artist

Contemporary Dutch artist Studio Irma (Irma de Vries) builds digital immersive art experiences, exhibitions, and spaces. With a devoted multi-disciplinary team, they combine augmented reality, videomapping, sculpture, painting, computer animation, and digital techniques to imagine the unforgettable. Studio Irma graduated from the Gerrit Rietveld Academy for Video Art.

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Multicolor mirrored infinity room by Studio Irma at Moco Museum Amsterdam
Studio Irma, Diamond Matrix

Studio Irma is a revolutionary dreamer who engages digital technologies to connect humanity. Through space, color, technology, movement, and YOU (the active participant), Studio Irma’s immersive experiences reveal a more hopeful and connected future. The artist invites you to take a step into a new world of possibilities.

Reflecting Forward: In Search of Connectivism

At Moco Museum in Amsterdam, Studio Irma’s show Reflecting Forward celebrates the endless, possible connections waiting to be made. Join the vision of our future in this digital immersive art exhibition – Reflecting Forward: In Search of Connectivism.

Diamond Matrix

As humans, we undergo great pressures. Yet socially, failing is not accepted. Diamonds, made of carbon, go through incredible stress, to emerge as shining jewels and one of the strongest materials on earth. So can you. This installation of hundreds of light-up diamonds expresses that we participate in a bigger picture, sharing more similarities than differences. Life is messy and hard, but it makes us stronger.

Who are the diamonds in your life?

Connect the Dots & Universe

In the galaxy, everything is made up of the same particle matter. This installation is a cosmic dance. A couple of constellations move in harmony through the starry sky, and they’re connected. As part of a fundamental system, we are all invited to join the dots.

Moco Outside App

Moco’s mission is to share the latest developments and innovations in art. Introducing the Moco Outside App! In detail, Moco Outside is an Immersive VR Experience OUTSIDE. Successfully, Moco Museum and Studio Irma create the World’s First Digital Open Air Museum! The FREE augmented reality app puts the power in your hands, to discover digital art on Museumplein in Amsterdam. The time has come, for us to move toward a kinder and brighter future. 

The immersive exhibition takes inspiration from Studio Irma’s digital immersive art exhibition Reflecting Forward inside Moco Museum. What’s inside can be brought outside. Discover digital art outside as we safely and collectively come together, and begin Reflecting Forward: In Search of Connectivism.

Exhibiting artists include

Visitors viewing Andy Warhol's Dollar Sign artwork at Moco Museum Amsterdam

Andy Warhol

Modern Artist
Beanfield by Banksy showing riot police skipping through a green field at Moco Museum Amsterdam

Banksy

Contemporary Artist
Basquiat’s Figure Portfolio, expressive crowned figure in bold colors, on view in Amsterdam.

Jean-Michel Basquiat

Modern Artist
Keith Haring’s Retrospect, grid of colorful dancing figures and symbols, on view in Amsterdam.

Keith Haring

Modern Artist

Yayoi Kusama

Modern Artist
Crew interacting with colorful sculpture at Moco Museum Amsterdam. Andres Reisinger seated in pink padded room installation at museum Amsterdam. TIME magazine mirror artwork by Mungo Thomson with visitors posing at Moco Museum Amsterdam. Pink outdoor art installation with umbrella-like structures at museum Amsterdam. Visitor walking past colorful text-based artwork by Robbie Williams at Moco Museum Amsterdam. Large Takashi Murakami artwork featuring Mickey Mouse at Moco Museum Amsterdam. Classic portrait altered with surreal element by Banksy on display at Moco Museum Amsterdam. Couple admiring immersive digital art wall at Moco Museum Amsterdam.

Reviews

  • Rated 4.5/5
    6M+ visitors worldwide
  • tokyototulips · Google · November 2025
    The Moco Museum is one of our favorite places to visit in Amsterdam! It’s smaller than some of the big museums in the city, which actually makes it perfect for a quick and enjoyable visit without feeling rushed. The space is beautifully designed with so many cute and creative photo spots. We also loved how interactive the exhibits are. What stood out most to me were the meaningful quotes and inspiring messages throughout the museum. I left feeling so motivated and uplifted. Definitely a must-visit for art lovers and anyone looking for a fun, modern museum experience in Amsterdam!
  • Chloe Ng · Google · October 2025
    Situated near all the major museums in Amsterdam, Moco Museum is a cozy yet inspiring spot filled with contemporary & street art. You can explore at your own pace across a few floors, with works by icons like Yayoi Kusama, Banksy, and more. Some immersive pieces are hidden throughout too! Don’t miss the outdoor garden, it’s full of art as well. 🎨🖼️✨
  • Inna Simonova · Google · October 2025
    A vibrant pop & street art gem in the heart of Amsterdam! From iconic Banksy pieces to bold works by Warhol and Haring, every corner bursts with color and creativity. The museum is compact but packed with energy, immersive exhibits, and Instagram-ready moments. Even with a crowd, it’s easy to feel inspired and engaged—definitely worth a visit for anyone who loves modern art, street art, or just a visually striking experience.
  • Alessandra Cortes · Google · October 2025
    Moco Museum is one of those places that instantly sparks your creativity 🎨💭 From the moment you walk in, every corner feels like a piece of art — colorful, modern and full of meaning. It’s not your typical museum… it’s more like stepping into a visual dream. The lights, the mirrors, the pop art. Whether you go on a date, with friends or solo, it’s one of those experiences that leaves you inspired and with the prettiest photos 💕. A must if you’re in Amsterdam
  • Mathis Haas · Google · November 2025
    "Nice modern museum and Moco Amsterdam is the second Moco we visited after the one in Barcelona. I recommend it, and our kids loved the modern / contemporary art more than the classic style museums. In Amsterdam especially good on a rainy day when you can escape to a museum."
  • ihlatif · Tripadvisor · July 2025
    Today’s visit to the Moco Museum in Amsterdam was a highlight of our trip. Housed in a beautiful townhouse just off Museumplein, Moco manages to blend history and rebellion, elegance and disruption, all under one quirky roof. The Banksy collection is every bit as impactful in person as you would expect - sharp, irreverent, and full of hidden (and not-so-hidden) messages. Alongside Banksy, we explored works by Keith Haring, Basquiat, Warhol and other visionary artists who challenge the status quo with colour, energy, and wit.
  • smartboy_jamz · Tripadvisor · June 2025
    I recently visited the Moco Museum in Amsterdam and had a fantastic experience! The museum features an impressive collection of modern and contemporary art, including some iconic works by Banksy - definitely a highlight for me. The pieces were thought-provoking and well-curated, making the visit truly memorable. If you're into street art, pop art, or just want to see some bold, creative works (like Banksy’s), Moco Museum is a must-visit in Amsterdam. Highly recommend!

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Media Reviews

  • Forbes
    Located in a sprawling mansion on Museumplein, Moco Museum brings together 20th-century legends like Dalí, Warhol, Keith Haring and Yayoi Kusama, alongside contemporary icons such as Banksy and Jean-Michel Basquiat. Skip the city’s big three art museums in favor of this small but jam-packed gem of modern art on Museumplein.
  • Harper’s BAZAAR
    From Banksy to Basquiat and Keith Haring, Moco Museum brings together the biggest names in modern and street art - making it one of the best museums in Amsterdam. A must-visit for lovers of modern and street art, Moco Museum stands out among Amsterdam’s top cultural institutions. In our opinion, one of the best museums in Amsterdam.
  • Conde Nast Traveler
    Opened in 2016 by prominent local gallerists, Moco Museum continues to hog headlines, helped along by a magnificent setting in Villa Alsberg, a 1904 architectural beauty on Museumplein. With its heady mix of Pop Art and works by graffiti rock stars, Moco has enough contemporary swagger to make the neighboring Rijksmuseum and Van Gogh Museum quake in their old-school boots.
  • Amsterdam Local Gems
    Personal experiences can vary, but many visitors find the museum surprisingly engaging. The atmosphere is relaxed, making it a great spot for both art aficionados and those just looking to enjoy something different.
  • Tripadvisor
    With a surprise at every corner and colourful, immersive art installations, Moco Museum is the perfect place to visit with family, and equally the perfect place to visit with friends.

“Art is like a bonfire. It is where the storytelling begins: projections, feelings, conversations, connections. We sing together. We dance together. The bonfire is a movement and an artwork. You are invited.”

Irma de Vries

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