Marina Abramovic on a white horse holding a flag in The Hero, exhibited at Moco Museum Amsterdam.

Marina Abramović in Amsterdam

Contemporary Artist

A Life of Art, Endurance and Transformation

Marina Abramović is globally recognised as one of the most legendary performance artists of all time. With a career spanning over four decades, she has redefined what it means to be a performance artist by using her own body as a medium to test physical and emotional boundaries.

Marina Abramovic with Kim, founder of Moco Museum, during her visit to Moco Museum Amsterdam.

Early Interest in Performance Art

Born in 1946 in Belgrade, Yugoslavia, to Abramović’s parents, Vojin and Danica, both of whom served in the Second World War, she grew up in an environment of discipline and complete military-style control. Abramović refers to this strict upbringing as the source of her resilience and fascination with physical and mental purification.

Formative Years under Mother’s Strict Supervision

Raised under her mother’s strict supervision, Marina could only return home by 10 p.m. each night, even into her late 20s. This structure, combined with a deeply religious household, influenced her artistic identity and emotional and spiritual transformation through performance.

Studying Fine Arts and the Shift to Body Art

Initially, Abramović enjoyed painting and was formally accepted into the Academy of Fine Arts in Belgrade. However, her path quickly shifted from traditional fine arts to performance art, ignited by a desire to explore the boundaries of the human body and mind.

First solo performances and iconic work

In her first solo performances, Abramović tackled extreme bodily pain and mental strain. Notably, in Rhythm 0 (1974), she invited the audience to use 72 objects on her body—including a loaded gun—without resistance. This performance piece shocked the art world, highlighting the most horrible moment in which a viewer held a gun to her head.

Balkan Baroque and the horrors of war

Abramović’s Balkan Baroque (1997) won the Golden Lion at the Venice Biennale and addressed the Yugoslav Wars. Sitting on a pile of bloody cow bones, she scrubbed them for days while singing folk songs—a searing statement on confronting pain, own mortality, and cultural trauma.

The Artist is Present: a modern masterpiece

One of her most iconic performances, The Artist is Present (2010) at the Museum of Modern Art (MoMA) in New York, involved sitting silently across from strangers for 736 hours (the duration of her retrospective exhibition on display at the museum). The silent eye contact created intimate emotional exchanges that resonated deeply with visitors.

A Major Solo Exhibition at the Royal Academy

The Royal Academy in London hosted a major solo exhibition in 2023—a landmark moment as Marina became the first female artist to exhibit in its main galleries. This major exhibition traced her journey from early solo performances to her most ambitious, recent works.

The Hero at Moco Museum Amsterdam

At Moco Museum Amsterdam, visitors can witness The Hero (2002) —a tribute to her father, Vojin Abramović, a World War II hero. Abramović sits on a white horse, holding a white flag, evoking themes of surrender, peace, and moral courage. The performance revisits Abramović’s parental home memories, fusing personal grief with global symbolism.

The Hero 25FPS and Blockchain Innovation

Abramović adapted The Hero into The Hero 25FPS, a groundbreaking NFT collection on the Tezos blockchain. Divided into thousands of unique digital frames, this extension into new platforms shows her continued drive for spiritual journey and projects supporting contemporary access to art.

Founding the Marina Abramović Institute

In 2012, she launched the Marina Abramović Institute, a non-profit foundation focused on the preservation and research of performance art. The institute also supports art lessons, workshops, and projects supporting emerging artists interested in the legacy of endurance art.

Collaborations in Pop and Fashion Culture

Marina has worked with artists like Lady Gaga and designers such as Riccardo Tisci. These collaborations demonstrate how her performance art intersects with popular culture, expanding its reach and relevance to newer audiences.

Spiritual Transformation through Art

Abramović’s work consistently reflects themes of spiritual transformation, endurance, and self-discovery.

Crossing the Great Wall: A Symbolic Separation

A deeply emotional performance piece, The Lovers (1988) saw Marina and Ulay walk from opposite ends of the Great Wall of China to meet in the middle, where they ended their romantic and artistic partnership—a metaphor for connection, separation, and transformation.

Current Legacy at Moco Museum

Today, Moco Museum Amsterdam houses The Hero as part of its Moco Masters exhibition. Through this tribute and many more, Abramović invites visitors to discover her legacy, her pain, and her call for universal healing.

Educational Influence and Visiting Professorships

Marina Abramović has also served as a visiting professor at institutions such as the Berlin University of the Arts and continues to lecture around the globe. Her artistic identity and theories on mental endurance and self-discovery are widely studied by art critics, students, and distinguished intellectuals.

Why you should visit Marina Abramović at Moco

This exhibition is a must-see for those interested in contemporary art, performance art, and the intersections of tradition, technology, and humanity. Marina Abramović’s work stands as a testament to how one female artist can challenge the very notion of what art is.

Crew interacting with colorful sculpture at Moco Museum Amsterdam. Andres Reisinger seated in pink padded room installation at museum Amsterdam. TIME magazine mirror artwork by Mungo Thomson with visitors posing at Moco Museum Amsterdam. Pink outdoor art installation with umbrella-like structures at museum Amsterdam. Visitor walking past colorful text-based artwork by Robbie Williams at Moco Museum Amsterdam. Large Takashi Murakami artwork featuring Mickey Mouse at Moco Museum Amsterdam. Classic portrait altered with surreal element by Banksy on display at Moco Museum Amsterdam. Couple admiring immersive digital art wall at Moco Museum Amsterdam.

Reviews

  • 4.5 uit 5 sterren
    Rated 4.5/5
    6M+ visitors worldwide
  • 5 uit 5 sterren
    tokyototulips · Google · November 2025
    The Moco Museum is one of our favorite places to visit in Amsterdam! It’s smaller than some of the big museums in the city, which actually makes it perfect for a quick and enjoyable visit without feeling rushed. The space is beautifully designed with so many cute and creative photo spots. We also loved how interactive the exhibits are. What stood out most to me were the meaningful quotes and inspiring messages throughout the museum. I left feeling so motivated and uplifted. Definitely a must-visit for art lovers and anyone looking for a fun, modern museum experience in Amsterdam!
  • 5 uit 5 sterren
    Chloe Ng · Google · October 2025
    Situated near all the major museums in Amsterdam, Moco Museum is a cozy yet inspiring spot filled with contemporary & street art. You can explore at your own pace across a few floors, with works by icons like Yayoi Kusama, Banksy, and more. Some immersive pieces are hidden throughout too! Don’t miss the outdoor garden, it’s full of art as well. 🎨🖼️✨
  • 5 uit 5 sterren
    Inna Simonova · Google · October 2025
    A vibrant pop & street art gem in the heart of Amsterdam! From iconic Banksy pieces to bold works by Warhol and Haring, every corner bursts with color and creativity. The museum is compact but packed with energy, immersive exhibits, and Instagram-ready moments. Even with a crowd, it’s easy to feel inspired and engaged—definitely worth a visit for anyone who loves modern art, street art, or just a visually striking experience.
  • 5 uit 5 sterren
    Alessandra Cortes · Google · October 2025
    Moco Museum is one of those places that instantly sparks your creativity 🎨💭 From the moment you walk in, every corner feels like a piece of art — colorful, modern and full of meaning. It’s not your typical museum… it’s more like stepping into a visual dream. The lights, the mirrors, the pop art. Whether you go on a date, with friends or solo, it’s one of those experiences that leaves you inspired and with the prettiest photos 💕. A must if you’re in Amsterdam
  • 5 uit 5 sterren
    Mathis Haas · Google · November 2025
    "Nice modern museum and Moco Amsterdam is the second Moco we visited after the one in Barcelona. I recommend it, and our kids loved the modern / contemporary art more than the classic style museums. In Amsterdam especially good on a rainy day when you can escape to a museum."
  • 5 uit 5 sterren
    ihlatif · Tripadvisor · July 2025
    Today’s visit to the Moco Museum in Amsterdam was a highlight of our trip. Housed in a beautiful townhouse just off Museumplein, Moco manages to blend history and rebellion, elegance and disruption, all under one quirky roof. The Banksy collection is every bit as impactful in person as you would expect - sharp, irreverent, and full of hidden (and not-so-hidden) messages. Alongside Banksy, we explored works by Keith Haring, Basquiat, Warhol and other visionary artists who challenge the status quo with colour, energy, and wit.
  • 5 uit 5 sterren
    smartboy_jamz · Tripadvisor · June 2025
    I recently visited the Moco Museum in Amsterdam and had a fantastic experience! The museum features an impressive collection of modern and contemporary art, including some iconic works by Banksy - definitely a highlight for me. The pieces were thought-provoking and well-curated, making the visit truly memorable. If you're into street art, pop art, or just want to see some bold, creative works (like Banksy’s), Moco Museum is a must-visit in Amsterdam. Highly recommend!

Practical Information

  • Opening Hours

    Monday – Thursday: 09:00 – 18:00

    Friday – Saturday: 09:00 – 20:00

    Sunday: 09:00 – 18:00

    27 April: 09:00 – 18:00

    5 May, 14 May, 17 May: 09:00 – 20:00

    23 – 25 May: 09:00 – 20:00

  • Duration

    Approximately 60 minutes.

  • Location

    Moco Museum Amsterdam

    Honthorststraat 20, Amsterdam (Museum Square). Get directions via this link.

    Are you traveling by car in Amsterdam? Find a parking space at Q-Park Museumplein.

  • Contact

    Do you have a question? Email us at [email protected].

    For all other inquiries visit our contact page.

  • Audio Guide

    Don’t forget to bring your headphones to access the free audio tour.

Media Reviews

  • Forbes
    Located in a sprawling mansion on Museumplein, Moco Museum brings together 20th-century legends like Dalí, Warhol, Keith Haring and Yayoi Kusama, alongside contemporary icons such as Banksy and Jean-Michel Basquiat. Skip the city’s big three art museums in favor of this small but jam-packed gem of modern art on Museumplein.
  • Harper’s BAZAAR
    From Banksy to Basquiat and Keith Haring, Moco Museum brings together the biggest names in modern and street art - making it one of the best museums in Amsterdam. A must-visit for lovers of modern and street art, Moco Museum stands out among Amsterdam’s top cultural institutions. In our opinion, one of the best museums in Amsterdam.
  • Conde Nast Traveler
    Opened in 2016 by prominent local gallerists, Moco Museum continues to hog headlines, helped along by a magnificent setting in Villa Alsberg, a 1904 architectural beauty on Museumplein. With its heady mix of Pop Art and works by graffiti rock stars, Moco has enough contemporary swagger to make the neighboring Rijksmuseum and Van Gogh Museum quake in their old-school boots.
  • Amsterdam Local Gems
    Personal experiences can vary, but many visitors find the museum surprisingly engaging. The atmosphere is relaxed, making it a great spot for both art aficionados and those just looking to enjoy something different.
  • Tripadvisor
    With a surprise at every corner and colourful, immersive art installations, Moco Museum is the perfect place to visit with family, and equally the perfect place to visit with friends.

"We are actually living in a million parallel realities every single minute."

Marina Abramović

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