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Diamond Matrix smaller

Ongoing

Digital Immersive Art

Studio Irma / teamLab / Les Fantômes

Digital Immersive Art, Barcelona

Ongoing

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Digital skills and immersive experience technology are developing at lightning speed.

The world public has embraced this new art medium as it supports new ways of connection. Moco Museum supports an immersive approach to create multi-sensory environments that elevate and empower your museum experience. Step inside, and let's connect!

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Immersive Art

In the 21st century, digital capabilities and immersive experience technologies develop rapidly. As a result, we look to a new transportive movement within the art world - Immersive Art. But what exactly is the point of immersive art exhibitions, and why do we crave them more and more?

So, let's break it down - what is immersive art? Simply, it's the creation of a world or environment around a visitor or audience, constructed in a way that makes them feel part of or an inhabitant.

Bcn - Artwork - Les Fantomes - Parade Infinie

Les Fantômes

Les Fantômes

Full Size Render 8

teamLab

Flower and People - A Whole Year Per Hour

Your Participation is Requested

Immersive art engages the viewer! No longer is the audience passive but now an arguably necessary element within the artwork.

Digital immersive art like Flower and People – A Whole Year per Hour by teamLab show an endless cycle of growth and decay. Flowers bud and bloom before their petals begin to fall and eventually fade away - depending on your closeness. This installation reminds us that there is strength in the collective. teamLab invites you to reconnect with the world and marvel at its beauty.

For the Young and Young At Heart

Furthermore, immersive art experiences are more memorable. The evolving museum model proves to be important as younger generations (millennials and Gen Z) share their experiences more often and more widely. Moco Museum's exhibitions embrace an immersive approach, creating multi-sensory environments that elevate the museum experience.

What makes immersive art experiences possible and diverse is new media art technology. Around the world, contemporary artists express endless capabilities when it comes to immersive digital experiences. Moco Museum Barcelona is proud to embrace and share the latest innovations in art and technology. Visit us and discover the boundless worlds of digital immersive art.

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Artists in this exhibition

Artwork - Studio Irma - Diamond Matrix - 2

Studio Irma

Contemporary artist, Amsterdam

Artwork - TeamLab - Flowers and People - A Whole Year per Hour

teamLab

Contemporary artist collective, Tokyo, International

Bcn - Artwork - Les Fantomes - Parade Infinie

Les Fantômes

Contemporary digital artist, Nantes

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