Vegan design is the future
What’s the T when it comes to sustainability? Your good Judy might be a level-5 vegan decked out in nothing but vegan leather. But how is this wave of consciousness changing the art world? Can art be vegan? And if so, what does it look like? All of your questions will be answered.
What is vegan design?
Vegan design is a cruelty-free practice, offering collectors products that do not originate from any living creature. Did you know that glues, sandpaper, and even some machine parts contain animal products? This humane but creative challenge is pushing artists to work with very different kinds of materials – with sustainability being paramount.
The case for Vegan Art
Like Stella McCartney setting a benchmark in the fashion industry by aligning her brand with eco-friendly practices; contemporary artists are also making a statement with their art. A common hope is that more people will talk about the environment and veganism. One pioneer leading this progressive discipline is Erez Nevi Pana. The contemporary artist introduced vegan design to Dutch Design Week in 2016.
PETA’s Innovation Award Winner
For Nevi Pana, vegan design results in objects literally covered in salt. His series Salt (2016) and Bleached (2018) exhibit the extraction of minerals as organically grown ornaments of high design and art. Nevi Pana’s vegan design takes place at the Dead Sea, where he places his furniture and other objects – wrapped in loofah – surrendering them to Mother Nature to crystallize and transform. A thing of unique beauty emerges. However, this is not the artist’s main goal. Instead, it is to ignite conversations and awareness about climate change and the effects of our growing human presence.
The future of vegan design
Another example of vegan art is the collaboration between Fabio Milito and Paula Studio. The series is called “Elkebana”, a play on Ikebana, the Japanese tradition of floral arrangement. As a result, arranged artworks give us a wink to the people who hunt for game or sport. In their creative words, “a wall trophy suitable for vegans”. What looks like antlers are branches and flowers in glass vases. As you can see the genre of vegan art, still remains largely untapped. That being said, the future for vegan design is unlimited and filled with endless opportunities. With the ability to challenge ideologies and push humanity forward, these reasons underline our Moco belief, ‘In art we trust’.
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