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Digital Art

Digital art – what is it?

Discover the world of digital art

When you think of ‘art’, you probably think of all the museums you’ve ever visited – countless paintings, drawings, sculpture, decorative arts, even fashion. But are you familiar with a new medium in art, called ‘digital art’?


Digital art

Digital art is a fairly new form of art, which started in the 1990s with the arrival of the internet. As the term indicates, it is about art that has been made digitally. Art made on or by a computer is, of course, a broad definition. To further explain, it includes images made or conceived by a computer, art created by algorithms, drawings produced by computer programs, 3D printed sculptures, some installations and videos. Even you were once a digital artist when you made those old school drawings in Paint.

However, there is a new type of digital art – Augmented Reality. It is a combination of the physical world around you and the interactive layer that your mobile phone provides. Imagine you’re standing in your living room, and you want to buy a new sofa. Through augmented reality, you can digitally see different couches within your living room, and thus pick the one you like best.


Digital artists


TeamLab is a digital art collective of more than 400 members, each with their own specialty. They believe that digitally they can enhance the capacities of art while forging new relationships through this contemporary medium. In Tokyo, there is a museum specifically dedicated to exhibiting digital art and all the latest technologies being used.

Lillian Schwartz

Lillian is a pioneer in digital art. At the tender age of 92, she is best known for her version of the iconic, Mona Lisa. In her contemporary rendition, she has superimposed a self-portrait of Leonardo da Vinci, painter of the Mona Lisa. The result is an unusual, visual comparison between sitter and creator.

Andy Warhol

No surprise, digital art includes the famed Andy Warhol. Actually, he was one of the first to get behind this art movement. In 1985, he was a brand ambassador for Commodore International, a then manufacturer of computers and electronics. For their opening, Warhol created a portrait of Debbie Harry using their ProPaint program. Afterward, he continued to produce digital drawings, including his iconic Campbell’s soup cans.


Where can you see digital art?

Are you curious, now? Use the ‘Moco Play App’, an augmented reality app from Moco Museum. Don’t forget to focus your camera toward art during your museum visit. Watch the artworks of Keith Haring, Andy Warhol and more come to life.

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