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ArtGirlRising x Moco Museum

Art Girl Rising

Art Girl Rising

NOW is the time for change. Women have never been treated equally in the art world, and that is a sad reality.


Facts are facts, and it’s confronting.

  • Only 13.7% of living artists represented by galleries in Europe and North America are women.
  • Of the 100 most expensive artworks ever sold, NONE is by a woman.
  • Of the visual artists in the US, nearly half are women. However, they earn only 74cents for every dollar made by male artists.
  • Overall, 96.1% of artworks sold at auction are by male artists.

ArtGirlRising X MocoMuseum Collaboration

ArtGirlRising x Moco Museum

For 2020, Moco Museum has a clear vision: time’s up, the focus is female! Because art – no matter its maker – has the power to open minds, provoke thought, and empower. Women are seizing the present to lead us into the future. Kim Logchies (founder and curator of Moco Museum) is teaming up with ArtGirlRising and founder Liezel StraussAs a result of their partnership – a limited edition series of unisex apparel. The collab proudly names women artists in Moco-pink. (Frida Kahlo, Georgia O’Keeffe, Yayoi Kusama, Artemisia Gentileschi, & Louise Bourgeoise.)


About Art Girl Rising

Art Girl Rising is a company supporting women in the arts. Now Insta-famous, their t-shirts, sweaters, and tote bags each honors a set of five iconic women artists. The merchandise expresses the urgency that gender equality is everyone’s issue. Art Girl Rising was inspired by the #5WomenArtists campaign from the National Museum of Women in the Arts. Though not affiliated, they donate a percentage (£3-£5) of every sale in support of female empowerment.
*In fact, Art Girl Rising has donated £6388.00 (US$8059.00) to the National Museum of Women in the Arts and Women for Women over the last 18 months (est. 2018). Liezel Strauss was named one of the UN Women’s top female innovators worldwide.

– Art Girl Rising

Moco Museum Merchandise

Woman up the art world

Mothers, innovators, and entrepreneurs, Kim Logchies and Liezel Strauss are breaking down the stereotypes about women in the arts. Moreover, this female-forward collaboration (ArtGirlRising X Moco Museum) sparks an important conversation and raises awareness. Join other feminists like Jerry Saltz, the Jealous Curator, Antoni Porowski, and be proud! Because we are stronger together. Visit Moco Museum in Amsterdam to get your limited edition feminist gear!


The present is female

Many ask: “Why haven’t there been more great women artists throughout Western history?”

Instead, we should ask: “Why haven’t more women been considered great artists throughout Western history?”
– Guerrilla Girls


Moco Museum has deep faith in the present’s female talent. Reflecting Forward by Studio Irma is the female artist’s first solo show. The immersive digital art installation exhibition is the first of its kind in the Netherlands – coming soon! Get your tickets, and witness history being made.

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