Global Head of Brand - Amsterdam
IN ART WE TRUST, do you? Then we are looking for you!
The Moco Museum is an independent museum with a wide range of inspiring modern, contemporary, and street art – located in Amsterdam (the Netherlands) and Barcelona (Spain), with the ambition to open new locations worldwide. In our collection, Moco exhibits Jean-Michel Basquiat, Banksy, Icy & Sot, JR, KAWS, Keith Haring, Jeff Koons, Damien Hirst, Tracey Emin, Yayoi Kusama, THE KID, teamLab, Andy Warhol, Studio Irma, and so many more! We offer visitors an unparalleled collection of art to reflect on modern society.
Job description
We are looking for an exceptional Global Head of Brand who will own the Moco brand and our organic growth channels. The ideal candidate knows exactly how to build a brand strategy and incorporate this into our overall marketing strategy and has done this successfully before. Someone who knows how to translate the value of our product into our brand messaging. On top of that, you are our company’s biggest brand ambassador and you know how to articulate the brand narrative towards all of our stakeholders.
If you're looking for a career that is challenging, rewarding, and most importantly, fun, then Moco Museum is the place for you! Join our team today and get ready for the ride of your life!
Responsibilities
- Own, plan and deliver a multi-channel brand marketing strategy from start to finish, across various channels including social media, PR, events, strategic partnerships and brand collaborations.
- Be the brand guardian and lead the development of our brand design, TOV and visual identity
- Build a team of channel experts to grow your impact over time across PR, organic social, content, community, referrals, partnerships, and corporate communications
- Own the relationship with all agencies and partners that support this work
- Oversee the brand marketing budget, set performance targets for your channels, and report regularly on performance
- Make Moco Museum the top of mind museum brand for our audiences
- Ideate, develop, optimize and scale our content marketing engine to support our marketing objectives
- Work closely with SEO specialists to ensure our content output is structured and designed to improve organic traffic opportunities and website conversions
Requirements
- At least 8 years of experience working in a brand & communications role of which at least 2 years of experience in a managerial role
- Ability to be pragmatic while building for scale
- Perspective on how primary marketing channels tie together in full funnel strategy, from awareness to conversion
- Mastery in the strategic, creative, and storytelling components of brand
- Strong knowledge of brand measurement frameworks and methodologies
- Track record of growing organic channels, particularly social and PR/influencer partnerships
- Experience building and growing a consumer brand
- Ability to think broadly to contribute to overall business strategy
- Experience managing and developing high-performing marketing teams; a respected people manager and team lead
- Passionate, quick learner who thrives in a fast-paced, dynamic work environment
- Entrepreneurial mentality - not afraid to test out new ideas and roll up your sleeves to get stuff done
- Proven history of creating lead generation content campaigns
- Creative but with strong commercial acumen and awareness of direct revenue impact
What Moco offers
- A high-energy work environment that will keep you on your toes and inspire you to think outside the box
- The chance to work on projects that matter, making a real impact on the world of art and culture
- A supportive and fun-loving team that will have your back, no matter what
- An opportunity to unleash your creativity and show off your skills
- Access to exclusive events, exhibitions, cultural activities, so you can deepen your love for art and culture
- Enjoy our amazing office parties - possibly including karaoke
- A beautiful office that will make you the envy of your friends and family
Apply
For more information, please, contact amsjobs@mocomuseum.com with the subject line: Vacancy Global Head of Brand - Amsterdam. When sending your application, please include your motivation letter and CV.
